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Transforming The Hangman's Digital Presence

Discover how Magcaling Co enhanced The Hangman’s website, boosting their online performance and user engagement.
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John Doe
Designer
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John Doe
Designer
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John Doe
Designer

Launching Principal Pools into the giant’s arena, we didn’t just aim to compete; we planned to captivate. Our strategy? A mix of digital daredevilry and pinpoint audience engagement that didn’t just mark their spot in Auckland—it turned the tide.

THE HANGMAN CASE STUDY THE HANGMAN CASE STUDY
THE HANGMAN CASE STUDY THE HANGMAN CASE STUDY

Services Used

SEO

Website Redesign

Google Ads

Facebook ads

Social Media

"Finally having all the leads in once place
really saved my sanity"

Objectives & Goals

Modernize the Website

The Hangman needed a refreshed look that better represented their unique services and expertise in art installation.

Improve User Experience

The old design had usability issues, making navigation confusing and the process of finding key services difficult for visitors.

Conversion Tracking

The Hangman needed better insights into visitor behavior to optimize conversions.

Objectives & Goals

Website Rebuild

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SEO

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0 %
User Experience
$ 0 b
SEO
0 k
Performance Metrics
Performance Metrics

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THE WEBSITE PROJECT THE WEBSITE PROJECT
THE WEBSITE PROJECT THE WEBSITE PROJECT

Before

The Strategy
Development Plan
test and review

The Approach

The Strategy

Magcaling Co developed a customized plan focusing on user experience, fast load times, SEO, and enhanced visual elements that aligned with The Hangman’s brand.

Design & Development

Implemented modern web design and clear navigation paths, with a responsive layout suitable for mobile and desktop users.

Optimization

Tested across devices to ensure seamless operation, adding features to help customers book services and gain quick access to relevant content.

Final Redesign

The primary goal of the redesign was to create a modern, user-friendly website that effectively showcases Ora Ice Baths’ products while integrating advanced conversion tracking tools to measure the success of their marketing efforts.

One of the main challenges was ensuring the website loaded quickly and functioned seamlessly on all devices, including desktops, tablets, and smartphones. We also had to balance aesthetic improvements with practical functionality.

We integrated advanced analytics tools, such as Google Analytics and custom tracking scripts, to monitor conversions in real-time. This allowed Ora Ice Baths to gain valuable insights into user behavior and the effectiveness of their marketing campaigns.

We simplified the layout and structure of the website, creating clear and intuitive navigation paths. This made it easier for users to find information quickly and improved overall user satisfaction.

The new website design significantly improved user experience by providing a clean, modern interface with faster load times and responsive design. Users found it easier to navigate and engage with the content, leading to increased user satisfaction and engagement.

Conversion tracking is crucial because it allows Ora Ice Baths to measure the effectiveness of their website and marketing efforts. By understanding what drives conversions, they can make data-driven decisions to optimize their strategy and increase their return on investment.

READY 4
YOUR PROJECT

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