After auditing all channels — Google Ads, Meta, CRM, social and email — the clearest deterioration was in organic search. Rankings had dropped, traffic sources had shifted, and technical issues had quietly compounded. Historical data made the before-and-after comparison clear and gave us a strong baseline to rebuild from.

Paid channels are restructured early in the plan so lead volume begins stabilising fast. SEO takes longer to show meaningful movement, which is why both run in parallel — paid channels hold the volume while organic authority rebuilds. The goal is to return to historical lead highs by the end of the programme.

Very little day-to-day. MagCo handles execution and reports proactively. Good Dog Training’s key involvement is at the initial onboarding, reviewing findings after the audit phase, and joining monthly check-ins to stay across performance and direction.

The recovery plan closes with a full review — leads recovered vs benchmark, a channel-by-channel breakdown, and documentation of everything working. From there, MagCo presents options for the next phase: scaling what’s working, exploring new audiences, or expanding into new areas. The scope evolves based on what the business needs next, and everything built is fully client-owned.

Automated follow-up runs within 5 minutes of every new enquiry. CRM workflows cover post-enquiry nurture, no-show follow-up, and re-engagement for cold leads. Over time, reporting tracks lead source all the way to close — so we know which channels produce the best clients, not just the most enquiries.